why narrative architecture?

Narrative architecture represents a research-backed approach to designing stories and message networks.

As a narrative architect, I use tools from narratology to help you design and build story-driven messages that resonate with your target audience. These tools allow me to produce multiscale story models that clearly indicate the overall shape and layout of stories, as well as the functional relationships among story building blocks. When it comes to complex message networks, this process requires patient analysis and yields valuable insight into their temporal dimension.


Understanding narrative structure at this level of granularity is crucial to designing culturally aware narratives that are narratively and emotionally intelligent.



I offer Narrative Design Advising and Story Work Coaching.


Contact me for details.

about Criscillia

It’s no wonder that Criscillia became a narrative architect and communications consultant. An early lover of myths, fairytales, and folktales from around the world, Criscillia was delighted to discover the field of Narratology as an undergraduate at the University of Texas at Austin.


Narratology is a human science offering predictive theories, and dedicated to understanding the fundamental building blocks of narrative, how they have been used in the past, and how they could be used in the future.


Narratology provided Criscillia with the tools to understand narrative’s power to alter, preserve, or reinforce biases, beliefs, and behaviors. Criscillia calls this mind-altering power frame management.


After living in London and working as an Academic Advisor in the film department at UT-Austin, Criscillia went on to earn her PhD in English from Stanford where she specialized in Narratology and Victorian Literature.


During her time as a graduate student, Criscillia combined classical narratology with cognitive narratology and information theory to develop a deep understanding of frame management and new methods for modeling narratives and other “artistic texts” as multi-level information structures.

After graduate school, Criscillia taught World Literature, Victorian Literature, and introductory humanities seminars at the University of Chicago, Duke, and Stanford. She still offers courses in Victorian Literature through Stanford's Continuing Studies program.

Criscillia founded her consultancy to help people and organizations translate their priorities and values into resonant, story-driven messages.

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